Velevitka

Velevitka

Expert MarTech Consulting

Specializing in Growth Architecture, Data & Analytics Strategy, and MarTech Stack Advisory. Transform your marketing technology with proven expertise and strategic insights.

Trusted by Marketing Leaders

Client testimonials and case studies coming soon

Expert MarTech Services

Transform your marketing technology with proven expertise across Growth Architecture, Data & Analytics, and MarTech Stack optimization.

Flexible engagement models designed to meet your specific business needs and deliver measurable results.

Growth Architecture

Strategic foundation for sustainable marketing growth through data-driven frameworks and scalable systems design.

Key Benefits & Outcomes:
  • Establish clear growth metrics and KPIs aligned with business objectives

  • Design scalable marketing processes that grow with your business

  • Create integrated customer journey mapping and optimization strategies

Engagement Options:

Ongoing strategic partnership with dedicated monthly hours for growth architecture development and optimization.

Intensive focused engagement to design and implement specific growth architecture components.

Collaborative sessions to assess current growth systems and create actionable improvement roadmap.

Data & Analytics Strategy

Transform marketing data into actionable insights through advanced analytics, behavioral data analysis, and AI-powered decision making.

Key Benefits & Outcomes:
  • Unify disparate data sources into coherent customer insights

  • Implement advanced behavioral data tracking and analysis

  • Deploy predictive analytics and AI models for customer behavior

Engagement Options:

Long-term partnership for comprehensive data strategy implementation and ongoing optimization.

Focused engagement to implement specific analytics solutions or data infrastructure improvements.

Deep-dive sessions to audit current data capabilities and design strategic analytics roadmap.

MarTech Stack Advisory

Optimize your marketing technology ecosystem through strategic tool selection, integration planning, and operational excellence.

Key Benefits & Outcomes:
  • Audit and optimize existing MarTech stack for efficiency and ROI

  • Strategic tool selection aligned with business goals and budget

  • Design seamless integrations for unified customer data platform

Engagement Options:

Comprehensive MarTech stack transformation with ongoing optimization and team enablement.

Targeted engagement for specific tool implementations or integration projects.

MarTech stack assessment and strategic planning sessions with actionable recommendations.

Customer Journey Optimization

Design and optimize end-to-end customer experiences through behavioral analysis, touchpoint mapping, and conversion optimization.

Key Benefits & Outcomes:
  • Map comprehensive customer journeys with behavioral insights

  • Identify and eliminate friction points across all touchpoints

  • Implement personalization strategies for improved engagement

Engagement Options:

Ongoing optimization partnership with continuous testing and improvement of customer journeys.

Focused optimization of specific customer journey segments or conversion processes.

Customer journey mapping and optimization planning sessions with immediate action items.

Ready to Transform Your MarTech?

Let's discuss which services align with your business goals and create a customized engagement plan that delivers results.

AS

Artur Swadzba

MarTech Strategy & Analytics Expert

Transforming marketing technology landscapes through data-driven strategies, behavioral analytics, and AI-powered solutions. With deep expertise in growth architecture and customer journey optimization, I help businesses unlock the full potential of their marketing technology investments.

"Where Data Meets Strategy, Growth Happens"

Core Expertise

Deep specialization in MarTech, behavioral data, and AI-powered solutions

MarTech Strategy & Architecture

Designing scalable marketing technology ecosystems that drive sustainable growth through strategic tool selection, integration planning, and operational excellence.

Key Skills:
MarTech Stack Optimization
Customer Data Platforms
Marketing Automation
Integration Architecture
Tool Selection & Implementation
ROI Optimization
Behavioral Data & Analytics

Leveraging advanced behavioral analytics to understand customer journeys, predict behavior patterns, and optimize touchpoint experiences for maximum conversion.

Key Skills:
Behavioral Data Analysis
Customer Journey Mapping
Predictive Analytics
Conversion Optimization
Attribution Modeling
Real-time Personalization
AI & Machine Learning

Implementing AI-powered solutions for marketing automation, predictive modeling, and intelligent customer experience optimization across all touchpoints.

Key Skills:
Machine Learning Models
Predictive Customer Analytics
AI-Powered Personalization
Automated Decision Making
Natural Language Processing
Computer Vision for Marketing
Growth Architecture

Building systematic approaches to sustainable growth through data-driven frameworks, experimentation methodologies, and scalable process design.

Key Skills:
Growth Framework Design
Experimentation Strategy
Metric Definition & KPIs
Scalable Process Design
Growth Team Structure
Performance Optimization

Data-Driven Growth Philosophy

I believe that sustainable growth comes from understanding customer behavior at a granular level and building technology systems that scale with that understanding. My approach combines strategic thinking with tactical execution, ensuring that every MarTech decision contributes to measurable business outcomes.


  • Customer-centricity drives all technology decisions

  • Data quality is the foundation of marketing effectiveness

  • Scalable systems enable sustainable growth

  • Behavioral insights unlock personalization opportunities

  • Continuous experimentation accelerates optimization

Ready to Transform Your MarTech?

Let's discuss how strategic marketing technology implementation can accelerate your growth and optimize your customer experience.

Let's Work Together

Ready to transform your marketing technology? Choose how you'd like to connect.

Whether you have a specific question or want to explore a comprehensive MarTech strategy, I'm here to help you achieve your growth goals.

Get In Touch

Ready to transform your MarTech? Let's discuss your specific needs and how I can help accelerate your growth.

I typically respond within 24 hours. For urgent inquiries, feel free to schedule a call directly.

Schedule a Consultation

Book a personalized consultation to discuss your MarTech strategy and explore how we can work together.

Available Consultation Services
Initial MarTech Consultation

60 minutes

Comprehensive assessment of your current marketing technology stack and identification of growth opportunities.

Growth Architecture Review

90 minutes

Deep-dive session focused on designing scalable growth systems and optimizing your MarTech architecture.

MarTech Quick Advisory

30 minutes

Focused consultation for specific MarTech questions or quick strategy advice.

All consultations are conducted via Microsoft Teams

You'll receive calendar invitation with meeting link after booking

Resources & Insights

Strategic insights, proven methodologies, and real-world success stories

Explore comprehensive resources designed to accelerate your MarTech transformation and drive measurable business growth.

MarTech Strategy
MarTech Stack Optimization: 5 Strategies for 2025

Discover proven strategies to optimize your marketing technology stack, reduce costs by up to 40%, and improve team productivity through strategic tool consolidation and integration.

8 min read

Jul 15, 2025

Customer Analytics
Using Behavioral Analytics to Map the Modern Customer Journey

Learn how behavioral analytics transforms customer journey mapping, enabling personalized experiences that increase conversion rates by up to 150% through data-driven insights.

12 min read

Jul 8, 2025

AI & Automation
AI-Powered Marketing Automation: Beyond Basic Workflows

Explore advanced AI applications in marketing automation that go beyond simple triggers, including predictive customer scoring, dynamic content optimization, and intelligent campaign orchestration.

15 min read

Jun 28, 2025

Data Privacy
Building Privacy-First Analytics in a Post-Cookie World

Navigate the complex landscape of privacy regulations while maintaining marketing effectiveness. Learn strategies for GDPR-compliant analytics, first-party data collection, and cookieless tracking.

18 min read

Jun 15, 2025

What Clients Say

Artur's strategic approach to MarTech optimization transformed our entire marketing operation. His behavioral analytics framework helped us understand our customers in ways we never thought possible, leading to a 40% increase in conversion rates.

Rachel Martinez

Marketing Director, TechFlow Solutions

Working with Artur was a game-changer for our business. His expertise in growth architecture helped us scale from startup to enterprise while maintaining marketing efficiency. The ROI on his consulting services exceeded 500%.

James Wilson

CEO, Growth Dynamics

Artur brings a unique combination of technical depth and business acumen. His AI-powered marketing automation strategies are not just theoretically sound but practically implementable with measurable results.

Dr. Emily Chen

Head of Data Science, Analytics Pro

As a technical founder, I appreciated Artur's ability to bridge the gap between marketing strategy and technical implementation. His recommendations were always backed by data and delivered real business impact.

Alex Thompson

Founder & CTO, InnovateLab